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Success Story: Howard Schultz, Chairman and CEO of Starbucks

Success Story with Scott D. Clary

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Perseverance and Vision: Howard Schultz's Journey to Transform Starbucks

This chapter explores Howard Schultz's transformative journey from experiencing Italy's coffee culture to reshaping Starbucks. It emphasizes his resilience, the importance of a clear vision, and the role of grit in entrepreneurial success.

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