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276: B2B Growth Channels Available for Each CAC Level Part 2

The Predictable Revenue Podcast

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Marketing Automation

If you do have a strong marketing automation instance in place, and if the leads actually belong to BDRs, they're actually assigned to those BDRs. Getting them that information in real time and having them pursue it as quickly as possible is going to increase their conversion rate. And I'll give an example, a CRM company that, you know, is Orange and Shell remain nameless. If you go to the pricing page of this CRM, basically you could expect an email to come asking and explicitly calling out that, hey, I saw you were on the pricing page. Let me know if you have any questions on that. That's fantastic, right? I mean,

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