Western States Buzz: Big Names Out, New Stars In? (Long Run Archives #28)
Singletrack
00:00
The Irony of 'Go One More' in Endurance Sports
This chapter features a humorous discourse on Bear Performance Nutrition's backyard ultra event, which was unexpectedly interrupted by bad weather, challenging its own motivational mantra. The speakers examine the disconnect within the endurance sports community concerning brand recognition and the role of social media in shaping awareness of new athletes and brands.
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