I think this all points to obviously a huge effort to become as visible as possible. I remember having lots of conversations with some very smart plugged in people who were at the time working in the A.B. sector about how to have better, more constructive conversations. It's really a matter of sort of throwing resources at PR and hoping to sort of overwhelm the opposition. To me, it feels like is like, you know, we're, you're scaling because that's what you need to do to raise more money or keep investment coming from GM.