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23. Is the Placebo Effect for Real?

Freakonomics, M.D.

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Placing Placebos on Pain Relief

The more i got to be an expert, the worse i felt, cause i said, tat this is all unethical to use. What can i do to make the placibo not be marginalized ad worthless? So he wondered, what if he just told the participants whether or not they were getting a placebo? Would placebos have any effect if people knew that's what they were getting? If so, what would that mean for medicine? And so ted started a new phase of experimentation in which he did just that.

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