Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition
How to Win podcast with Peep Laja
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The Second Biggest Bet You're Making This Year
The second big bet that we're making is moving beyond landing pages. Our own research has found that copy has a significantly higher impact on conversion rate, rather than design or lay out of the page to do on right? Yes? And so we know that this we have to solve this problem. One of the first things that really interested us was the deputy three copy generation space. We see these tools are growing huge every single month. They're getting customers, ere getting customers to pay for theyr creating copy. So we actually acquired one of those companies, yes.
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