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The Rise of Fast Food: White Castle's Legacy
This chapter examines the origins of fast food, focusing on the invention of sliders in the 1920s and how public skepticism about ground beef shaped its early acceptance. It chronicles Billy Ingram's entrepreneurial journey in creating the White Castle System, which emphasized cleanliness and efficiency in dining. Additionally, it contrasts White Castle's localized approach with McDonald's strategic expansion, highlighting the evolution and cultural impact of both brands within the fast food industry.