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Lessons from The Personal MBA (Ep. 166)

The Inforium

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The Expectation Effect

People often judge the quality of something by how far it exceeds their expectations or falls short of them. The book creates like a formula ot of at beals the tation effects oesclet the overall quality, or at least perceived quality, of something is the performance minus the expectations. And even if you meet it, you don't dazzle them. They expected that and that's what they got.

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