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Benchmarking
Michael Wolraich: Can't we come from both ends? You've got to have something that is simple and communicable. Stos wane. We can look at a community and say, what it doing to social progress? What direction is it moving in? Now whether that starts with e the public media campaign, i don't know. I think this whole trem towards y e s g a investing the environment piece. But so many ways of measuring the performance of businesses is so spongy. It's an incredibly big task to trynd assess, but a new zealand ors really highly, doesn't it?