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Pixar vs Marvel - Is Marvel's Captain America Really Marvel?
This is very different than Pixar in a few ways, because not only does Marvel have its own characters, but you made a very honestly kind of amazingly controversial decision not to co-brand that as Disney overtly when you put the movies out. So I think that's kind of an important context there. These weren't just superhero movies. These were Marvel movies. And it was putting a spotlight on the Marvel brand and changing even the look and feel of the logo.