Sula is in the top 10 wineries in the world in terms of social media presence. While globally, 65% of wine drinkers are over the age of 45, India is different. Over 50% of Indian wine drinkers are actually millennials. Maharashtra is leading the way with a new wine policy that brings some changes. But it's not to say that Sula will most certainly go on an incredible run.
Acclaimed Indian winemaker Sula Vineyards is launching its IPO today. So we want to talk about wine in today’s episode for 12th December 2022.