Conversations with Tyler cover image

Dana Gioia on Becoming an Information Billionaire

Conversations with Tyler

CHAPTER

Intro

This chapter examines Jack Benny's influential role in advertising Jell-O and introduces the innovative concept of Jell-O Jigglers. It highlights the demographic shift in Jell-O's appeal as a fun family activity, showcasing the creative strategies that drove successful marketing during that time.

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