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5min chapter
Breakthrough Lessons: The Sales Learning Curve
Pattern Breakers
Introduction
The sales learning curve is key for achieving product market fit, especially in b to b start ups. When a start up launches a new product, the temptation is to immediately ramp up the number of salespeople as quickly as able. Too often, the start up burns cash too quickly while failing to meet revenue expectations. Before a start up can sell its product efficiently, the entire organization, not just sales, needs to learn how customers will acquire and use it. Every business goes through a unique learning process,. each industry, company and product have different drivers.
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