You Are Not What You Do, You Are Why You Do It

i'm going to read a column that i wrote about how to distinguish between what you do and why you do it. And then after that, i'll have a conversation with tera about how she got from thee things that she did to this deeper understand ing of what she is to people. I've been enthralled these ast few months as companies re focus their why and then re invent their what. A restaurant is about using food to make people feel good. A performing art school is about fostering creativity. A company isn't the product it creates, but the problem it solves. These are the things at our core. Everything else is just a direction we took.