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19min chapter
IKEA
Acquired
The Evolution of Flat-Packed Furniture
This chapter explores the origins and impact of flat-packed furniture, particularly focusing on IKEA's revolutionary approach to design and customer engagement since the 1950s. It delves into the cost-saving advantages of flat packing, the appeal of Scandinavian aesthetics, and the strategic expansions that shaped IKEA's product line and market presence. The discussion also highlights IKEA's innovative pricing strategies and the significant role of partnerships in enhancing their manufacturing capabilities.
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Discover
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