In this week's basketball coaching conversation, NIKE Academy Director Sam Jones joins The Basketball Podcast to share insights on mindset, coaching adaptability and embracing growth.
Jones has served as the Nike Camp Director and is presently engaged in various initiatives aimed at the development of coaches and players in support of the EYBL
Before joining Nike, Jones served as an assistant coach at Colorado State for two seasons. He also spent two seasons with the Cleveland Cavaliers in the role of player development coordinator. Prior to these positions, he was part of the coaching staff for the Cleveland Charge in the NBA G-League for three seasons from 2016 to 2019, concluding his tenure there as the associate head coach.
Jones started his coaching career in The Netherlands, working with Den Bosch Eiffel Towers for three years as an assistant coach before taking over as head coach of Den Bosch SPM Shoeters (club changed names). With SPM Shoeters, he led his team to the Dutch Basketball League and NBB Cup crowns in 2014-15 and Dutch Basketball Supercup title in 2015-16. He also spent his final three years in the Netherlands as the associate head coach with the Dutch Men's National Team.
Prior to coaching, Jones played 10 seasons in Europe, including playing in the Netherlands, Belgium, Poland, Spain and Cyprus. During his time playing, he won two titles with Den Bosch Eiffel Towers and appeared in multiple All-Star games.
