B2BaCEO (with Ashu Garg) cover image

How to Build a Multi-Billion-Dollar Software Business (Mohit Aron, Founder of Cohesity)

B2BaCEO (with Ashu Garg)

CHAPTER

Navigating Market Shifts, Product Market Fit, and Scaling Challenges in Enterprise Startups

This chapter explores the importance of recognizing market shifts, achieving product market fit, and managing the challenges of scaling sales teams in enterprise startups. It highlights the significance of reaching product market fit for different types of companies and the risks of scaling too quickly before achieving this fit. The discussion also covers the critical role of hiring, managing teams, performance evaluation, and the importance of structured hiring processes in creating a high-performance culture.

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