How Vendors Should Assess Their Channel Positioning (A/B/C Brands)

Simon Dudley, independent consultant and with extensive former experience at Polycom, Lifesize, and Logitech, examines how customers, OEMs and resellers can navigate the increasingly commoditised video conferencing market.

Simon and Tom discuss:

• Why most video bars are “good enough” and what that means for differentiation
• How ESG, financial transparency, and global distribution are becoming key buying factors
• The importance of understanding your A/B/C brand status as a vendor or reseller
• Why customers should look beyond specs and prioritise reliability, support, and management tools
• Lessons from the PC industry and how they could apply to the future of MTR devices

Thanks to Pure-IP, this episode’s sponsor, for their continued support.

Find Simon’s website here: Excession Events