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The Importance of Emotional Conversation in Vaccine Misinformation
Peter Hotez: Most of the time, people are vested in their position. It really is about the audience. And when you think about an audience that is susceptible to vaccine misinformation, you gotta remember it's not usually about a series of cognitive ideas. People don't trust what they're telling them and if you can get where they're coming from rather than proving them wrong, then you have an iterated opportunity here.