3min chapter

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Just-Spices-CEO Verena Zander (#712)

OMR Podcast

CHAPTER

How to Structure a Content Hub

The hub is a spoke of content. The center is the master overview of the content and the spokes are single content topics. There's also heard this referred to as silos and the marketing wagon wheel, which I coined a long time ago. It would be to think in terms of a situation like if we were talking about content marketing. And then you could also tie in the thing that keeps all of this together is you, the person.

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