Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Oatly used the messenger effect to become the world's most successful milk alternative

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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A Conversational Wrap-Up on Caffeine Choices

This chapter features a lighthearted dialogue about the speakers' favorite caffeinated beverages, showcasing their diverse cultural backgrounds. It invites listeners to engage by sharing their own preferences, all while blending humor and personal stories for a relatable experience.

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