What's One Piece of Conventional Wisdom That You Think Is Generally Wrong About Start Ups?

Suhel: We tend to cate things as humans, and we don't like feel challenged any more. And that i think it's really hard for the average founder to actually just t be focused on something boring. I made a new products that i shouldn't have. M over optimized things that didn't need to be optimized. Am, so there must be some kind of wisdom that we all think this is like the right thing.