2min chapter

Acquired cover image

Spotify CEO Daniel Ek

Acquired

CHAPTER

Taylor Swift and BTS: A Comparison

I don't pretend to know all of Taylor Swift's business sides and who's involved in everything. But from what I would guess is she probably runs with a pretty lean team. It's like very tight, very lean. And then if you think about something like BTS, but actually quite a lot of the Korean artists, it is like an industry. Just on the songwriting side, it's the difference between if in Taylor Swift's camp, it's like two, three, four, maybe at the top. In some Koreans, it's 200 writers involved. There's another few hundred. The talent development too.

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