The Gray Area with Sean Illing cover image

ICYMI: Edward Norton’s theory of mind, movies, and power

The Gray Area with Sean Illing

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Navigating Data and Creativity in Media

This chapter examines the transformative role of data analytics in the media industry, particularly in podcasting and filmmaking. It contrasts traditional metrics with innovative approaches, emphasizing the necessity of creative risks in funding original projects. The discussion also delves into the implications of data abundance, highlighting the balance between quantitative analysis and qualitative engagement in an era of rapid technological evolution.

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