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Jed Mahrle on email deliverability and building an outbound team from scratch
Outbound Squad
How Do You Approach Testing Outbound ML Sha?
A lot of people listening to us are working for a scrappy startup or doing something similar like what you're doing where we're being tasked with going up market. We've never done that before or after new industry verticals. So I had to figure out like what is our key differentiator? Because the issue before they tried outbound ML shake, but we were just coming with the same messaging that all of our competitors have. And it's really hard to differentiate that way.
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