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452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

The Importance of a Guide in Marketing

People tend to buy what they see or buy what they hear. What they're buying is the story unfolding of what that could look like, either the success or the failure. So when you then are positioning yourself as a guide in your customer's hero journey, those are the two things you're looking to do. You're looking to express empathy and authority.

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