14min chapter

To The Point - Home Services Podcast cover image

How to Spot Future Billion-Dollar Talent with Ken Goodrich | Landon Brewer | Chad Peterman

To The Point - Home Services Podcast

CHAPTER

Branding Shenanigans and Growth Strategies

This chapter dives into the dynamics of personal and company branding in the home services industry, featuring anecdotes and past experiences from the speakers. They share a humorous April Fool's prank involving a colleague's desperate attempts to impress for a fake Forbes interview, showcasing the lighter side of branding pressures. Additionally, the speakers reflect on their resilient marketing strategies during the Great Recession, which led to significant growth despite challenging economic conditions.

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