Navigating B2B and B2C Pricing Strategies

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.

In this conversation, we talk about:

• The difference between a ‘Will I’ decision, and a ‘Which one’ decision.
• How to raise prices.
• Why so many product prices end in nine.

Other links and resources mentioned:

• Mark Stiving
• Selling Value by Mark Stiving
• Win Keep Grow by Mark Stiving
• Impact Pricing  by Mark Stiving
• To be released soon: Power Value by Mark Stiving

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