
Leveraging Culture In Your Content
The GaryVee Audio Experience
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The Playful Conspiracy Behind Michael Cera and CeraVe
This chapter explores the whimsical conspiracy theory that connects actor Michael Cera to the skincare brand CeraVe, affectionately named 'Michael Seravi.' The discussion highlights the brand's clever marketing strategies leading up to the Super Bowl, blending humor with insights on public engagement.
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