Field Marketing Events - How Do You Quantify the ROI?

How would you tie your field marketing efforts to your top line digital strategy? I i would use field marketing events and other types of programmes to be the creation point of the content. How do you start, like goon sales rides, or get on sales calls witht the sales team? How do you sit in a product status meeting? Or how do you get into aa executive or a senior leadership team,. c b r to understand where the business is going when theywentey? There's so many opportunities to be pro active and learn in just in your current role. And then if there's needs or wants that are not being met inside of that syst which many will not,