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The Risk of Failing a Product
Bud Light said that their market share was you know dropping every year and they had to do something so it makes sense to do something crazy if you've done all the things that are more rational and ordinary and they didn't work presumably Bud Light has been doing everything they can to sell beer and it's failed. So I did a Hail Mary pass I took the chance that other cartoonists couldn't I put it on the internet first one was the first syndicated comic ever on the internet Dilbert and it worked now suppose I hadn't worked no difference no difference if it hadn't worked it would have failed so I'm so believe it or not I'm gonna support the VP who