The Fear of Running Out of Ideas

David Perry: As an expert, I'm always throwing ideas that I want to write about into this Evernote file. And then I pull ones out of there as I write and the list keeps growing. There are times when I wish I wasn't doing consulting. He says it's a platform where you get to prove or disprove your fantastic ideas by having your clients prove that they're silly ideas. Perkins: Nothing illuminates our ignorance more than learning.