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WTF does it mean to "coach the unconscious mind"?

I Am Your Korean Mom

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Coaching the Unconscious Mind

If we can be conscious of, let's say, what's the magic number? Seven plus or minus two chunks of information. In any given moment, that's what research indicates we can be consciously aware of. So when we coach the unconscious mind, I'm tuned in. You just have to start by being aware and then you have to know what to look for.

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