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The Xanadu Effect

99% Invisible

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Bigness Is a Strategy That Just About Always Fails, Except When It Succeeds

Bigness is a strategy that just about always fails, unless it succeeds. I went to a protest in moscow where we marched down one of the city's wide soviet aira boulevards. The wide road, those stalinara skyscrapers and block long institutes all made us feel bigger too. Though it was freezing, i love it icold people are smiling. That's my friend vasili sonkin. He grew up in moscow, but he never experienced his grandios city like this. And even edward tenor says, that's what can be wonderful about bigness. It can elevate people, give them a sense of pride and purpose

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