Howard Mosco, the Man Who Invented the "Bliss Point"

Howard Kurtz: Are there scientists that peoplel know as like the labron james of salt, sugar and fat? Kurtz: Howard moscoits trained in high math at queen's college and an experimental psychology at harvard. He was responsible for helping companies to formulate many of the biggest icons in the grocery store. Kurtz: The companies marched around the grocery store adding sugar to products that didn't use to be sweet before,. And thus engineering a bliss point of sweetness for them.