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Ep347: Stop Losing Your Listeners - Courtney Elmer

The Podcast On Podcasting

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Positive and Negative Psychology

Sally Kohn: I'm going to start with positive and negative psychology. She says we are hardwired to avoid pain, but don't go as far to achieve some desire. The problem-focused titles in podcasts outperform the transformation or benefit-focused titles she says. This is not bro marketing; it's actually addressing a very real problem that your listener may be suffering from.

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