Building a New App for the UK Market

We started in the discovery track, 18, and really envisioning in terms of what could we do to try to solve some of the problems. The general idea was like we wanted to do four new things, or we thought that there were like four big ideas that we wanted to go after. We are very pleased that not only we transformed the overall experience with very little disruption. Custom satisfaction remained very hard. We improved depth of engagement. So, you know, we really ticked the box when it came to those hypotheses. You can see here how it started, how it's going. Obviously, it looks very different, right? But the interesting thing here is, even though it just