Facebook’s Move into AI with New Advantage+
Ecommerce Playbook: Numbers, Struggles & Growth
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Facebook's Not Setting Your Business Obligation, Right?
When you think broad audiences, you think you're building an ad for everybody. And I still don't think that's true at all. We have not absolved ourself of the responsibility as marketers to build ads that are compelling for somebody. So it requires clarity of business objective, how you're measuring that impact and then your job is to sort of insert the creative into the tool that allows the tool to be utilized most effectively.
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