The Teacher Supply Problem in China

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The demand for native English speaking teachers was fast outpacing Cindy's ability to recruit them. For some people, moving thousands of miles away to teach English in a place where you don't speak the language yourself is a daring adventure. For others, it can sound daunting, lonely, or even frightening. Even so, putting classes online would create a much improved value proposition for teachers. It would allow Cindy to recruit instructors from the West without asking them to move halfway around the world.

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

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