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7min chapter
L’Oreal Sales Surge, Netflix Falls, Israel Hits Back
Bloomberg Intelligence
L'Oreal's Business Growth and Luxury Market Trends
The chapter explores L'Oreal's impressive sales growth, particularly in Europe and emerging markets, focusing on the strength of mass market products like makeup and fragrances. It delves into the cosmetics market trends, discussing the impact of premiumization and luxury products, as well as the influence of AI, innovative product development, and social media on consumer behavior. Additionally, the chapter touches on the robust performance of the luxury market in Europe driven by local tourism, innovative designs, and the significant impact of the Chinese consumer on the luxury goods market.
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