Retail Media for CPGs - Where Do You See the Future?

The fragmented metrics are certainly a challenge. There's no way to truly normalize a lot of the data that you get from retailers. Even just taking sales and layering attributed sales on top of each other isn't enough. We've got 44 retail media networks in the United States alone. The fragmentation is absolutely the number one leading challenge for every CPG. And I think we as marketers have been working with publishers and media owners, but really pulling it all together will be powerful.