The 2% with Eric Partaker cover image

How the Co-Founder of Netflix created a Multi-Billion Dollar Brand | Marc Randolph

The 2% with Eric Partaker

CHAPTER

How Black Ops Solved a Problem With the DVD Manufacturers

The company's first strategy was to find people where they congregated, in user groups. The big breakthrough was realizing that we shared a problem with the DVD manufacturers. We would put a coupon in the box that everybody who buys your DVD player will immediately get 10 free rentals.

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