Is Your Buzzwords a Crutch?

Hype words, once they get used to them, tend to trigger a pretty strong gut reaction of you're trying to pull one over on me or what is really this feels kind of smoke and mirrors? The journalists are highly tuned bullshit detectors. And your buzzwords are basically crutches, right? So again, it can be great for getting an investor to sign a check or whatever people are doing nowadays. It's great for getting someone to open an email or to put into your pitch deck or whatever. But it is, it's a crutch. And that means you're not really forcing yourself to go deep and to tell the story in a way that will have true staying power