14min chapter

The Compound and Friends cover image

Where is Netflix’s Marvel Studios?

The Compound and Friends

CHAPTER

YouTube vs. Netflix: The Battle for Attention and Advertising

The chapter explores the competition between YouTube and Netflix in the evolving entertainment industry, emphasizing the importance of viewer attention for advertising. It delves into YouTube's growing influence, generative AI integration, and content creation capabilities, posing a challenge to major streaming services. The analysis extends to Netflix's content strategy, audience retention challenges, and the quest to create lasting properties amidst a landscape of new releases.

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