Growing Morning Brew to 2.5 Million Newsletter Subscribers — With Jenny Rothenberg
Send & Grow by SparkLoop
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Sponsoring Other News Letters - Is That a Good Idea?
Brilli: The first thing we did when starting to spend on marketing was sponsoring other news letters. It turns out to be super effective. Youre requiring someone who's already bought into the medium of news letters, and that tends to besuper effective. And then beyond that, we moved in all th paid socials says. Was also two years ago, and paid social is a lot cheaper than it is now. Also, we spent a lot on taste book and insgram. We tried snap chat, cora, read it, you name it,. A lot of those don't really hold up for us right now. Still, we have a afilia programme that's really effective
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