11min chapter

99% Invisible cover image

Backfired: The Vaping Wars

99% Invisible

CHAPTER

Innovation in Smoking Technology

Follow the journey of two entrepreneurs, Bowen and Montse, who drew inspiration from tobacco company documents to develop a new smoking device aiming to deliver nicotine without harmful tar. Explore the failures of big tobacco companies' attempts at safer smoking alternatives like heating tobacco instead of burning it and how Bowen and Montse aimed to revolutionize the smoking experience with their sleek, luxury plume device.

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