Finding Mastery with Dr. Michael Gervais cover image

The Mindset Shifts That Built a Billion Dollar Brand — TheRealReal's Julie Wainwright on Reinvention & Leadership

Finding Mastery with Dr. Michael Gervais

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The Journey of The RealReal

This chapter explores the inception of The RealReal, a billion-dollar luxury consignment brand, detailing its unique approach to e-commerce and consumer trust. It delves into the entrepreneurial journey, highlighting the challenges of competition and authenticity in a crowded marketplace. The discussion emphasizes resilience, innovation, and the evolution of the brand amid personal and professional struggles.

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