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The Closure of Tradition
This chapter examines the emotional fallout from Molson Coors' decision to centralize production, leading to the closure of the historic Leinenkugel brewery in Chippewa Falls, Wisconsin. It explores the deep connections between the brewery, its employees, and the community, highlighting the collective grief and loss felt by locals. Additionally, the chapter critiques the broader implications of corporate consolidation on small towns, job security, and the cultural landscape in America.