How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
How to Be an Effective Strategist
Agency is not just one agency. There are four groups, but if you look at how they work, you can say there are completely different agencies. So what we managed to do is to build around almost independent teams on clients that have the same mindset of the same way of operating. And this led to having people, they fit that client or group of clients.
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