Ryan Rans: Storytelling is a fantastic tool, but it's not just the job. He says he didn't understand its role properly and how to do it in a better way. The number one skill is knowing what story to tell before you have to worry about any storytelling at all,. Right? So sometimes if you paid to be there, you know, you want, it's marketing. But look, this is, this is a good segue to what we want to talk a lot more about here.

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